Last week, we talked about using a SWOT analysis and developing your mission statement to help you establish your brand. The next step is to develop your brand essence and personality.
Establishing Your Brand
Brand. We can all agree it is the buzzword in society and culture. All celebrities and public figures – including politicians – strive to have a brand. Companies exist and grow because of the power of the brand. In business meetings, strategy planning, entrepreneurship classes, it’s all about the brand. It even comes up in job […]
Change Happens; Your Brand Should Not
People change. We know that one technological innovation today will be yesterday’s old news. The world is always in flux. Even your customers change. Does that mean your brand should change? Should you try to be everything to everyone?
