A lot of folks have reached out to us lately about email deliverability issues with major providers like Microsoft and Google. Recent changes to email authentication methods make DKIM a must in your email configuration. Let’s start with the obvious question. What is DKIM? DKIM, short for DomainKeys Identified Mail, is an email authentication method […]
Email Marketing is Personal
Email marketing is still the most personal form of marketing. In a previous post, I pointed out that email is the earliest form of social media marketing, predating Facebook, Google+, LinkedIn, Pinterest, Instagram, and the numerous others that have populated the social media universe. Also, with the rise of smartphones and iPads to complement desktops and […]
E-mail Marketing Trends to Use
Your E-mail marketing will benefit from some great ideas. Like social media trends, and marketing trends in general, e-mail marketing has its own trends. No longer are marketers sending out blank e-mails with the hope that they will be opened and read by customers. E-mails must attract and engage the target audience to hold their […]
More Benefits of E-mail Marketing
E-mail marketing’s other benefits Recently, I wrote of certain benefits to e-mail marketing that social media does not offer, benefits such as e-mails are personable, the perception customers have, they allow marketers to go in-depth, and they capture their attention. E-mail marketing offers yet still more benefits that social media does not. (Of course, social […]
Why E-mail Marketing Still Works
E-mail marketing offer many benefits social media doesn’t. In a previous post, I wrote that e-mail marketing is still very important and should be a part of any company’s marketing plan. E-mail, I said, has been around way before social media marketing and platforms such as Facebook, LinkedIn, Instagram, Pinterest, etc. With the projected increase of […]
E-mail Marketing is Social
E-mail marketing complements social media When we say social media marketing, we tend to think of all of the social media platforms that are available – Facebook, Google+, LinkedIn, Pinterest, Instagram, and the numerous others that have populating the social media universe. There is, however, another form of social media that has been around before Facebook […]
Stamps, newsletters, and dog polishers.
Stamps? We don’t need no stinking stamps!! If you spend more than $15 per month on postage for your newsletters and announcements you should really consider Email Marketing. For as little as $0.50 per day you can send out as many emails as you like each month to your customers, prospects, employees, and third cousins. […]
