So, to answer a question we often get at SPARKS! – “what exactly is digital marketing?” – here’s a quick-and-dirty summary of the key elements. Businesses and organizations must rely on some type of marketing in order to grow. Traditional tactics – advertising and trade shows, for example – are stalwarts and an important part […]
Cyber Threats are Real – Prepare Yourself
Global Tensions Present Cyber Threats Across The Internet The White House has recently released a statement warning US citizens of the threat of ‘malicious cyber activity’ in response the the war in Ukraine. Many of the recommendations are consistent with SPARKS!’ messaging over the years: Protect your accounts with secure passwords and multi-factor authentication. We […]
What is SMiShing?
If you’ve never heard of SMS phishing, or SMiShing, you’re not alone. Most people aren’t aware of how at risk they are of becoming a victim of the criminal activity, but it’s becoming increasingly prevalent in this day and age. What is SMiShing? A type of phishing, SMiShing occurs when someone is tricked into giving […]
CRM For Beginners
Have you been searching for an efficient way to stay connected to your customers? Customer relationship management software (CRM) could be perfect for you. Let’s face it, you’ve never been busier and keeping in touch with all of your clients can sometimes be a challenge. A CRM system will help to keep your business relationships […]
The Importance of Data Privacy
January 28th is Data Privacy Day! Data privacy is an issue that impacts just about everyone, whether you’re the CEO of a large company or simply someone who uses their phone and the internet like the average person. We all want to protect our data, but it’s easy to become a victim of the dark […]
Prevent Hacking and Frustration with a Password Manager
Chances are you have more logins and accounts to keep track of than ever, and with that comes the inevitable irritation of not being able to remember a password you swore you’d remember. Or worse, you’re still using the same password you used in middle school, leaving yourself or your business vulnerable to getting hacked. […]
The Battle for User Privacy
People are more cynical than ever about how their privacy is being protected when they’re online these days, and with good reason. It’s impossible not to leave a digital footprint in 2019, and search engines can end up mining your data even when you use features like incognito browsing. Keeping your browsing history private has never […]
Fighting Back Against Domain Hijacking
Has your company gotten a letter in the mail recently informing you that your domain name is expiring and asking you to switch to the domain name service that they’re providing? If so, you’re likely the target of an attempted domain hijacking. This is serious business, so it’s important that you be able to successfully […]
What Can Google Analytics Do for You? Part 2
This is part 2 of our series on Google Analytics. Click here for part 1. Now that you have a basic understanding of what Google Analytics can do for you, it’s important to know what to look for when you’re going over your data. It can be difficult to make sense of all the information […]
What Can Google Analytics Do for You? Part 1
It seems like analytics become a bigger part of how people make decisions every day. Their use has never been more present in sports, so why should business be any different? Companies are realizing that in order to optimize their outreach efforts, they need to be able to use reliable data that tells them how […]
