Create Content That Answers Questions Often, when creating content, marketers grasp at trying to come up almost anything that will be considered content, be it a blog post, a Facebook post, a tweet, news announced on their website or through another channel. All of that is content and it is great. However, is it answering […]
5 Tips on How to Network like an All-Star
Author: Jane Daniel, Director of Social Media & Client Relations at SPARKS! Go alone Going alone forces you to spend your time talking to someone new which maximizes the number of connections you make. When I have brought friends I’m usually left worrying if they are entertained and distracted from being present in the moment. […]
Social Media’s Influence on Consumers
Companies know they cannot survive without social media. Social media, as we think about it, is about online platforms such as Facebook, Twitter, LinkedIn, Pinterest, Instagram, etc. Whether it is B2B marketing or B2C, or a company just wanting to establish its brand, social media is vital. We know it influences consumers. Although social media […]
Email Marketing Writing Tips
First tip: Your email subject line must catch your audience. Email marketing is an important strategy in any marketing campaign. As I wrote a while ago, email is the earliest form of social media marketing, predating Facebook, LinkedIn, and numerous populating the social media universe. Email is also the most personal, since companies, especially retailers and restaurants, can craft […]
Google’s Mobile-Friendly Ranking
Is your website mobile-friendly? Not just, how does it look on a mobile phone, but is it being ranked by Google as being mobile-friendly? Beginning on April 21, Google will be using mobile-friendliness as a ranking signal. According to their the official Google Webmaster Central Blog, “This change will affect mobile searches in all languages worldwide […]
Why You Should Have A Social Media Policy
It goes without saying that social media changes rapidly, something that was new on Tuesday could be considered ancient on Wednesday. It is a fast-moving machine. These days, almost any company that wants to reach its target audience engages in social media – Facebook, Google+, LinkedIn, Twitter, Instagram, Pinterest, etc. However, many companies appear to […]
