Opening Day has come and gone. Millions of Americans that have been eagerly awaiting baseball’s first day can sit back and watch their teams slug it out for the next several months. However, only the diehard and occasional baseball fan knows when opening day is and looks forward to it. This is becasue baseball is […]
Marketing Tips with Renae Olver
What challenges are facing companies when it comes to marketing? What are some companies getting wrong? Renae Olver answered some questions for SPARKS!, sharing her deep knowledge of all things marketing. In the past 30 years, Renae has gained extensive experience in her marketing career, working with clients such as Union Trust, SECU, Sandy Spring […]
Questions To Ask Before Doing Mobile Marketing
As smartphones are creating more and more opportunities for businesses to reach their potential customers, mobile marketing is growing ever more rapidly. It is almost impossible to omit mobile marketing from any company’s marketing plan and strategy. However, as you contemplate your mobile marketing strategy, before investing valuable money into a mobile marketing strategy, there […]
B2B Marketing Insights from Barnaby Wickham
Barnaby Wickham has made a career of forming relationships. With extensive experience in marketing, he was recently past president of American Marketing Association – Baltimore, and is Director of Marketing for MET Laboratories, Inc. He was also recently Adjunct Professor of Marketing at Towson University. He recently shared some of his thoughts about marketing with SPARKS!.
More Questions To Ask When Redoing Your Website
In a previous post, I wrote about four questions all companies should ask themselves when redoing their website – 1. Is the website old or outdated? 2. Can consumers find the information they want, and quickly? 3. Is your website easily navigable? and 4. Is your website mobile friendly? There are more questions, however, to ask […]
Challenges Facing Mobile Marketing
In a Pew Research Center study, 90% of American adults have a cell phone. For marketers, this is great news. We all know about, and continue to see the rise in mobile use for everything from shopping, to making restaurant or travel reservations, to communicating with one’s doctor, as well as myriad other uses. While […]
4 Questions To Ask When Redoing Your Website
With the new year, companies may think of how they can improve their performance, especially how they can be more responsive to their customers. One of the ways companies may do this is by redesigning their website. What is the first impression a potential customer will have when visiting a company’s website? What does it convey? […]
2015 Marketing Trends
Well, that was quick. 2014 is already long gone. Here we are in 2015 and much of what seemed cutting edge is forgotten about. Like technology, marketing always seems to be changing, with new ideas and ways about reaching your target audience and getting the most effective ROI. While strategy or campaign may change, basic […]
Social Media Isn't Everything
Social media is a vital part of every company’s marketing campaign. Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, and many other social media platforms must be considered when a company wants to reach its target audience. These are necessary and to ignore them, you do so at your company’s peril. However, social media is only a part of what […]
How to Reach Your Target Audience
How do you reach your target audience that comprises of employees in different levels of each company? What is the best strategy? Instead of going with one strategy and one social platform, your best method is to diversify, while keeping consistency in your message.
