So, to answer a question we often get at SPARKS! – “what exactly is digital marketing?” – here’s a quick-and-dirty summary of the key elements. Businesses and organizations must rely on some type of marketing in order to grow. Traditional tactics – advertising and trade shows, for example – are stalwarts and an important part […]
Smartphone Users Still Buy Through Desktop
Consumers still make purchases through their desktops. As I wrote some weeks ago referencing a report by comScore, in March of this year, the number of mobile-only internet users outnumbered desktop-only users. We’re doing almost everything on mobile. Smartphones allow us to purchase things as we go along, make reservations, check and answer e-mail, make a doctor’s appointment, and […]
Millennials Use Mobile to Plan Travel
On-the-go millennials use mobile for travel plans. As we have all seen, mobile phones are perfect for today’s busy person-on-the-go. They allow us to purchase things as we go along, make reservations, check and answer e-mail, make a doctor’s appointment, and a whole host of other activities. And while every mobile user in almost every […]
New Findings on U.S. Smartphone Use
Mobile is huge. Old news, yes, but there are new findings on U.S. smartphone use. Even though millions of Americans use smartphones for daily activities such as reservations, shopping, entertainment, and more, the term “going online” still brings to mind the image of someone at a desktop (or these days, maybe an iPad). However, according […]
More Millennials View TV on A PC
Remember television? Of course you do. We still have them. But will there ever come a day when a future generation will have no idea of watching TV and TV’s will only be museum pieces? Ever since the dawn of television, viewing habits have always changed. We’ve always sought newer ways to watch our favorite shows. […]
Flagging iPad Sales May Continue
Apple’s new iPad Pro promises to be the best iPad ever. With a 9.7 inch display screen, 2048×1536 resolution, 3.1 million pixels with 264 pixels per inch, and weighing only 0.96 pounds, and 6.1 mm thin, Apple expects their new iPad to take off. But did Apple just release a product that will not be in […]
