By now, most website owners and managers are familiar with Google Analytics and its extensive data reporting capabilities. But times-are-a-changing! The old Universal Analytics data collection system is being replaced. So what is GA4? Google Analytics 4 (GA4) is the latest version of Google Analytics, the free, industry standard platform for website data collection and […]
BBB & SPARKS! Present SEO Webinar
SPARKS! and the Better Business Bureau of Greater Maryland will be teaming up on Thursday, April 20th at 8.30 AM to present “Search Engine Optimization: Simple Strategies to Improve Web Performance“. The event is part of BBB’s Trusted Advisor Series designed to provide business owners and their employees with current information about a variety of […]
BBB & SPARKS! Present Digital Marketing Seminar
SPARKS! and the Better Business Bureau of Greater Maryland will be teaming up on Thursday, April 6th at 8.30 to present “Reaching Your Customers Online: A Digital Marketing Primer”. The event is part of BBB’s Trusted Advisor Series designed to provide business owners and their employees with current information about a variety of topics. To […]
The Cost of SEO
The Cost of SEO … or what it takes to bring in a bigger catch. By now we’ve all come to learn that in terms of your business’s website, it’s not simply a matter of ”If you build it, they will come.” It’s kind of like fishing. Just because your bait is in the water, […]
Understanding Google Panda: Changes To The Latest Search Engine Algorithm
Google Panda is a giant that will never be captured! Probably the most important panda in the world right now is not Jack Black’s kung fu friend. It is, however, from a town a ways north of The San Diego Zoo called Mountain View (a.k.a. “Googleville”). Rather than explain what we know – or don’t […]
Mastering Your Domain
Tips for choosing the right domain name(s) Well done Mr. Max! You’ve got a great new website at maxservicesinc.com* with lots of informative details about your new company, ‘Max Services, Inc.*’ You are definitely the best at… er…uh… just what exactly? Zero-Gravity Dog Widgets? Didn’t see that coming… Help me here: If a helium-overdosed canine […]
