Tips on making a successful marketing video. As I wrote a few months back, video will be a necessary component in marketing in 2015. Besides Facebook, Twitter, Pinterest, Instagram, video will prove to be one of the best methods marketers can use to tell their stories. According to Cisco, “mobile video content has much higher bit rates […]
Video Wars: Facebook Challenges YouTube
As marketers look to increase brand awareness and attract more potential consumers, turning leads into customers, 2015 will see the rise of videos to capture their attention. Video is a very attention-grabbing medium – it’s visual and entertaining, and if done right, brands can keep consumers engaged for longer than a minute.
Why You Need Video in Marketing
To successfully market itself or its products/services, a company must rely on the basic marketing principles: product, price, place and promotion. Technology, however, continues to challenge how marketers reach their target audience. In the digital age, marketers are using social media to engage with their audience. Besides Facebook, Twitter, Pinterest, Instagram, etc. video still proves […]
Interview Time: Photography In Marketing [video]
In April, SPARKS! president Greg Pierce appeared on CBS Radio’s AHA Business Radio produced by Allan Hirsh Associates. Along with John and Mary Lou Coyle of Coyle Studios, Greg shared insight into the effective use of photography and video in online and traditional marketing strategies. To listen to the entire show broadcast, Click Here>>
