Your E-mail marketing will benefit from some great ideas.
Like social media trends, and marketing trends in general, e-mail marketing has its own trends. No longer are marketers sending out blank e-mails with the hope that they will be opened and read by customers. E-mails must attract and engage the target audience to hold their attention.
With the many templates out there, as well as the many e-mail services that are available, it is easier than ever to engage in successful e-mail marketing. Now, whether or not your highest open rate is on a Tuesday night at 9 p.m. or a Saturday morning at 10 a.m. depends on your consumers’ habits, and you will this out by trial and error only.
1. Cross-platform design. In order to get your e-mails read, they must first be readable. With the rise of mobile use among Americans and the number of e-mail accounts to grow to 5.2 billion by the end of 2018, according to The Radicati Group, your e-mails must be able to be read without trouble. Any lack of design that can translate across platforms that makes your e-mails appear unreadable will result in failure. Of course, always remember there is a person using the device.
2. Video. The use of video will grow this year, as marketers seek better ways to engage their audiences. Video also allows marketers to tell their story better. Video can be utilized in your e-mail marketing to keep readers’ attention. With the rise of the many template companies offering up-to-date technology, it’s easy to use video in your e-mail marketing campaign.
3. Visual. E-mails will be able to be seen before they are opened. The folks at Envato discuss how Google’s grid view allows Gmail users to see their e-mails, which of course allows them quicker opportunity to choose (or not) whether to read an e-mail.
4. Geolocation. The experts at Marketing Profs explain how geolocation works. “Proximity and geolocation can also drive new creative approaches for email marketing. Current capabilities include the ability to track the location details in terms of where a subscriber opens an email. You can automatically segment your email list and send campaign information to specifically designated areas.You can push SMS or email marketing offers to your subscribers based on their current or previous location points.”
