Marketing Communications Blog | SPARKS! Baltimore Maryland

Social Media’s Influence on Consumers

Companies know they cannot survive without social media. Social media, as we think about it, is about online platforms such as Facebook, Twitter, LinkedIn, Pinterest, Instagram, etc. Whether it is B2B marketing or B2C, or a company just wanting to establish its brand, social media is vital. We know it influences consumers. Although social media […]

Hillside Press Selects SPARKS! For On Walnut Hill Book Promotion

SPARKS! was recently selected by Hillside Press to promote the release of the new book “On Walnut Hill: The Evolution of a Garden” by noted garden author Kathy Hudson and award-winning photographer Roger Foley. “Over nearly a half-century, passionate gardeners A.C. and Penney Hubbard collaborated with renowned plantsman, the late Kurt Bluemel, to transform a […]

Smartphone Users Still Buy Through Desktop

Consumers still make purchases through their desktops. As I wrote some weeks ago referencing a report by comScore, in March of this year, the number of mobile-only internet users outnumbered desktop-only users. We’re doing almost everything on mobile. Smartphones allow us to purchase things as we go along, make reservations, check and answer e-mail, make a doctor’s appointment, and […]

Email Marketing Writing Tips

First tip: Your email subject line must catch your audience. Email marketing is an important strategy in any marketing campaign. As I wrote a while ago, email is the earliest form of social media marketing, predating Facebook, LinkedIn, and numerous populating the social media universe. Email is also the most personal, since companies, especially retailers and restaurants, can craft […]

Questions to Help You Define Your Brand

Brand building isn’t just having a great name. Great brands are more than just great names. They mean something. Think of Nike; it isn’t just a globally-known athletic brand, but it means something to casual, or even non-athletes. Or think Apple. It isn’t just a leading high tech brand, but there’s more, especially to Apple […]