Marketing Communications Blog | SPARKS! Baltimore Maryland

Great Brands Showcase Their Value

Promote your brand’s value to the consumer. “A brand is an honest promise” is a maxim that every marketer knows. If a brand fails to deliver on its promise – better service, better experience, etc. – that failure to meet the consumer’s expectations will result in the loss of a customer, and in this connected […]

Email Marketing is Personal

Email marketing is still the most personal form of marketing. In a previous post, I pointed out that email is the earliest form of social media marketing, predating Facebook, Google+, LinkedIn, Pinterest, Instagram, and the numerous others that have populated the social media universe. Also, with the rise of smartphones and iPads to complement desktops and […]

The Next Big Marketing Challenge: Centennials

Here come the Centennials. Marketers are constantly on the lookout for the next opportunity to reach their target audiences. For years now, they have focused on reaching the millennials, those reaching young adulthood in or around the year 2000. As millennials are growing older, marketers are beginning to shift their focus, or rather, realize that […]

Effective Video Marketing Tips For Anyone

Tips on making a successful marketing video. As I wrote a few months back, video will be a necessary component in marketing in 2015. Besides Facebook, Twitter, Pinterest, Instagram, video will prove to be one of the best methods marketers can use to tell their stories. According to Cisco, “mobile video content has much higher bit rates […]

New B2B Mobile Marketing Stats

The top priority for B2B mobile marketing is brand awareness. As I’ve written before, mobile-only internet usage surpassed desktop usage, and seeing how dependable we have become on it, mobile-only usage will only increase. We’re mobile, making purchases, reservations, checking and answering e-mail, even confirming medical appointments. While B2C marketing touts the benefits of the product, using emotion […]