Marketing Communications Blog | SPARKS! Baltimore Maryland

New Statistics on Mobile App Usage

Mobile apps are vital for your marketing As more and more brands incorporate mobile marketing and create mobile-friendly websites, some are questioning the use of mobile apps. Although most may decide upon using an app, some questions arise as to the effectiveness and frequency of app usage. App usage continues to rise and can be […]

The Best Brands Tell Great Stories

What some of the best brands like Nike can teach us. Successful branding seeks to create a unique image in the customer’s mind and that stands out from competitors. More than that, though, a brand is an honest promise. When we buy something, we’re expecting it to fulfill our expectations. However, brands must first catch […]

Micro-Moments Are All Marketers Have

Micro-Moments are all marketers have to capture their audience. https://youtu.be/GtQJEpHzFRw As mobile marketing, and marketing in general, continues to change as fast as the speed of light, it seems, marketers are constantly challenged with how to capture their target audience’s attention. According to Google, mobile has seen an increase by 20% on the past year […]

Mobile Marketing Isn’t Only About Mobile

Mobile marketing must engage the customer. As mobile usage continues to increase, more and more brands are looking to utilize mobile marketing to its fullest effect. Without a doubt, mobile marketing must be a part of any company’s marketing strategy. Back in April, Pew Research showed that “64% of American adults now own a smartphone of some […]

Google Now Good for Brands

Google Now on Tap Brings Instant Answers Well, Google has done it again. The search engine behemoth that seemingly has all the answers for every search now allows instantaneous answers to your search. Searching with Google has always been easy, but with Google Now, it is easier to get the information you want. As Darren […]

Questions To Ask Before Doing Mobile Marketing

Mobile is getting bigger, but ask these questions first. Mobile is only getting bigger. As I wrote in a previous post, we’re doing almost everything on mobile, with statistics showing that mobile-only internet usage has surpassed desktop-only usage. It’s expected that all businesses should have a mobile-friendly website. Just as you would ask questions prior […]