Marketing Communications Blog | SPARKS! Baltimore Maryland

Mobile-Only Internet Usage Surpass Desktop Usage

Number of mobile-only internet users outnumber desktop-only users. In the U.S., mobile usage continues to show how ubiquitous it is, and how dependable on it we have become. According to a report by comScore, in March of this year, the number of mobile-only internet users outnumbered desktop-only users. We’re doing almost everything on mobile. As I […]

Millennials Use Mobile to Plan Travel

On-the-go millennials use mobile for travel plans. As we have all seen, mobile phones are perfect for today’s busy person-on-the-go. They allow us to purchase things as we go along, make reservations, check and answer e-mail, make a doctor’s appointment, and a whole host of other activities. And while every mobile user in almost every […]

E-mail Marketing Trends to Use

Your E-mail marketing will benefit from some great ideas. Like social media trends, and marketing trends in general, e-mail marketing has its own trends. No longer are marketers sending out blank e-mails with the hope that they will be opened and read by customers. E-mails must attract and engage the target audience to hold their […]

How Content Marketers Can Beat Writers Block

Searching for le mot juste is tough, but can be dealt with Like anyone who has to produce content, I also encounter writer’s block. What do I write about today? What topics are important for my company’s clients and target audience? Let’s face it, producing content is difficult. Searching for le mot juste is an obstacle […]

More Benefits of E-mail Marketing

E-mail marketing’s other benefits Recently, I wrote of certain benefits to e-mail marketing that social media does not offer, benefits such as e-mails are personable, the perception customers have, they allow marketers to go in-depth, and they capture their attention. E-mail marketing offers yet still more benefits that social media does not. (Of course, social […]

Why E-mail Marketing Still Works

E-mail marketing offer many benefits social media doesn’t. In a previous post, I wrote that e-mail marketing is still very important and should be a part of any company’s marketing plan. E-mail, I said, has been around way before social media marketing and platforms such as Facebook, LinkedIn, Instagram, Pinterest, etc. With the projected increase of […]