E-mail marketing complements social media When we say social media marketing, we tend to think of all of the social media platforms that are available – Facebook, Google+, LinkedIn, Pinterest, Instagram, and the numerous others that have populating the social media universe. There is, however, another form of social media that has been around before Facebook […]
Social Media Use Amongst Politicians
Social media the best way for presidential candidates to announce their campaigns? In today’s social media saturated age, as more politicians announce their presidential candidacies to officially begin their campaigns, it would be easy to think that platforms such as Facebook, Twitter and others would replace the traditional speeches. However, speeches are still the preferred […]
Teens Still Use Facebook
Almost three-quarters of teens still use Facebook Each day, another new survey comes out about teens’ use of social media. Recently, conventional wisdom thought that teenagers were abandoning Facebook and switching to other social media platforms such as Pinterest, Instagram and others on which their parents were not present. However, according to a new survey […]
New Findings on U.S. Smartphone Use
Mobile is huge. Old news, yes, but there are new findings on U.S. smartphone use. Even though millions of Americans use smartphones for daily activities such as reservations, shopping, entertainment, and more, the term “going online” still brings to mind the image of someone at a desktop (or these days, maybe an iPad). However, according […]
Baseball’s Marketing Challenge
Opening Day has come and gone. Millions of Americans that have been eagerly awaiting baseball’s first day can sit back and watch their teams slug it out for the next several months. However, only the diehard and occasional baseball fan knows when opening day is and looks forward to it. This is becasue baseball is […]
Marketing Tips with Renae Olver
What challenges are facing companies when it comes to marketing? What are some companies getting wrong? Renae Olver answered some questions for SPARKS!, sharing her deep knowledge of all things marketing. In the past 30 years, Renae has gained extensive experience in her marketing career, working with clients such as Union Trust, SECU, Sandy Spring […]
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