Internet security is of utmost importance these days. With high-profile security breaches occurring at companies such as Target, eBay, Neiman Marcus, Michaels and others, Consumers are more and more concerned about the security of the sensitive information they provide to retailers and other companies, trusting that companies’ websites will not be hacked and their information […]
Google’s Mobile-Friendly Ranking
Is your website mobile-friendly? Not just, how does it look on a mobile phone, but is it being ranked by Google as being mobile-friendly? Beginning on April 21, Google will be using mobile-friendliness as a ranking signal. According to their the official Google Webmaster Central Blog, “This change will affect mobile searches in all languages worldwide […]
Social Media: Not the Be-All & End-All
Remember the 4 p’s of marketing – product, place, promotion, price? They’re still important as you plan your social media strategy. We all know that social media is a vital part of every company’s marketing campaign. There is no argument about the necessity of these outlets and the great benefits they can bring. However, social […]
Questions To Ask Before Doing Mobile Marketing
As smartphones are creating more and more opportunities for businesses to reach their potential customers, mobile marketing is growing ever more rapidly. It is almost impossible to omit mobile marketing from any company’s marketing plan and strategy. However, as you contemplate your mobile marketing strategy, before investing valuable money into a mobile marketing strategy, there […]
Video Wars: Facebook Challenges YouTube
As marketers look to increase brand awareness and attract more potential consumers, turning leads into customers, 2015 will see the rise of videos to capture their attention. Video is a very attention-grabbing medium – it’s visual and entertaining, and if done right, brands can keep consumers engaged for longer than a minute.
Big Data and the Creatives
These days, big data is heavily depended upon by marketers. Without it, they would not know how plan and execute strategic campaigns. In a previous post, I wrote about how big data is used by companies, the government, non-profits and other organizations to reach their target audiences. It’s not Minority Report. Without big data, or any […]
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