Dena Lorenzi, Owner & President of Faith in Fashion, describes herself as someone who “thrives on complex challenges.” As a sought-after social media marketing consultant and thought leader, she certainly knows her way through its complex world. Dena has worked with many companies in a variety of industries from retailers to services firms and start-ups, conceptualizing and launching traditional and […]
B2B Marketing Insights from Barnaby Wickham
Barnaby Wickham has made a career of forming relationships. With extensive experience in marketing, he was recently past president of American Marketing Association – Baltimore, and is Director of Marketing for MET Laboratories, Inc. He was also recently Adjunct Professor of Marketing at Towson University. He recently shared some of his thoughts about marketing with SPARKS!.
Does Your Brand Stand Out?
Companies are competing not just against their competitors, they are competing against non-competitors their target audience’s attention, and money. The biggest challenge facing advertisers is getting in front of their audience. With so many ads on so many platforms – television, radio, print, online and mobile – how can your brand stand out? Today, your […]
How Social Media Shapes Consumer Behavior
Social media marketing is a powerful tool in today’s digital age. Companies know they cannot survive without it. Whether it be Facebook, Twitter, LinkedIn, Pinterest, Instagram, etc., and whether it is B2B marketing or B2C, or a company just wanting to establish its brand, social media is vital. We know it influences consumers.
Why You Need Video in Marketing
To successfully market itself or its products/services, a company must rely on the basic marketing principles: product, price, place and promotion. Technology, however, continues to challenge how marketers reach their target audience. In the digital age, marketers are using social media to engage with their audience. Besides Facebook, Twitter, Pinterest, Instagram, etc. video still proves […]
More Questions To Ask When Redoing Your Website
In a previous post, I wrote about four questions all companies should ask themselves when redoing their website – 1. Is the website old or outdated? 2. Can consumers find the information they want, and quickly? 3. Is your website easily navigable? and 4. Is your website mobile friendly? There are more questions, however, to ask […]
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