In a Pew Research Center study, 90% of American adults have a cell phone. For marketers, this is great news. We all know about, and continue to see the rise in mobile use for everything from shopping, to making restaurant or travel reservations, to communicating with one’s doctor, as well as myriad other uses. While […]
Pew Research Social Media Findings
Social media is an ever-present in daily life. Most of us have an account on one or more of the platforms of either Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google+ or another one. But which social media platform’s users are most engaged? Pew Research found out.
4 Questions To Ask When Redoing Your Website
With the new year, companies may think of how they can improve their performance, especially how they can be more responsive to their customers. One of the ways companies may do this is by redesigning their website. What is the first impression a potential customer will have when visiting a company’s website? What does it convey? […]
Here's How To Write Your Social Media Policy
Your social media policy might seem like another legal document you do not want to have to deal with, yet you know it is essential for you, your employees and your company as a whole – it protects your brand – as well as helping you maintain good relationships with the public.
What's In Your Social Media Policy?
Your social media policy will be one of the most important documents your company will have. It is a living document that can be updated regularly, since social media changes rapidly. Time and again, we’ve seen many social media channels come to the fore one day, then quickly disappear in a short period of time. […]
Who Are The Stakeholders in Your Social Media Policy?
We at Sparks continue to reflect on the social media session we recently had with Dena Lorenzi. One of the important things we learned was who the stakeholders in a social media policy are. Knowing who your stakeholders are will help you craft your social media policy, so that it will be very effective and will […]
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