It’s no surprise that mobile usage continues to rise in the U.S. More and more marketers are keen on this fact, and companies are investing more time and money into mobile ads, seeking to reach consumers. However, while mobile usage is expected to rise, and mobile marketing has become a necessary part of a company’s […]
We’re Busy at Sparks!
We’re busy here at Sparks! We love helping clients communicate who they are. We made more video with clients and we enjoyed ourselves immensely.
More Millennials View TV on A PC
Remember television? Of course you do. We still have them. But will there ever come a day when a future generation will have no idea of watching TV and TV’s will only be museum pieces? Ever since the dawn of television, viewing habits have always changed. We’ve always sought newer ways to watch our favorite shows. […]
Flagging iPad Sales May Continue
Apple’s new iPad Pro promises to be the best iPad ever. With a 9.7 inch display screen, 2048×1536 resolution, 3.1 million pixels with 264 pixels per inch, and weighing only 0.96 pounds, and 6.1 mm thin, Apple expects their new iPad to take off. But did Apple just release a product that will not be in […]
Claims of "The Best" Can Backfire
Your new product has come out. Of course, you want your target audience to hear about it and to purchase it. Like many companies, you tout your new product as “The Best” and you begin an ad campaign which utilizes comparative advertising. Your competitors cannot top your product or service, your ads imply, or outrightly […]
Big Data: It's Not Big Brother
Big data. Two small words that, when combined, evoke sinister images. The fear of being spied upon. Communications monitored. Big Brother. The movie Minority Report. But is it only that? Is big data used solely by governmental agencies for spying?
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