Marketing Communications Blog | SPARKS! Baltimore Maryland

Greg Pierce Elected to BBB Board

SPARKS!’ own Greg Pierce was recently elected to a two-year term on the Board of Directors of the Better Business Bureau of Greater Maryland. SPARKS!, a BBB Accredited Business, is dedicated to promoting trust in the marketplace. “I’m happy to be a part of BBB’s board and to contribute to its mission to create a community […]

Internal Branding: You Can’t Ignore It

Marketing plan created. Check. Brand essence. Check. Brand personality. Check. Strategy. Check. Something, though, is missing. And the question hits you: “Ok, my external branding is fine, but what about my internal branding? Do my employees know what the brand stands for? Is it internalized?”

Apple Watch: A New Artificial Need?

Well, Apple has done it again. Along with the unveiling of the new iPhone 6, the innovative company that has had such an immense impact in today’s world, also revealed the Apple watch. In an earlier blog, I asked if marketers create an artificial need, because as marketers, we’re always having to answer – especially […]

Celebrity Photo Leak: How To Protect Yourself

As more news breaks about the leaking of nude photos of celebrities such as Jennifer Lawrence, Kate Upton and others, this has caused anyone who uses their smartphones and tablets to take photos and store other sensitive information to question the security of Apples iCloud and Google Drive. We hope that the perpetrators that have broken […]

It’s the Small Things That Count

When creating a marketing plan, marketers understandably look at the big picture and try to focus on the goal. This is important. Without knowing what your goal is, you have no direction. And so, marketers will develop strategies and come up with prioritized action items to ensure that they are successful. However, beneath all of […]

Sparks welcomes JetRock Flooring

Sparks! welcomes JetRock Flooring. We’re proud to be working for a company that has used innovative methods to solve all of your commercial flooring problems. JetRock has been installing seamless, non-slip commercial flooring solutions both here in the U.S. and around the world for over 15 years. JetRock trains and certifies each installer in their national and […]