Marketing Communications Blog | SPARKS! Baltimore Maryland

Ice Bucket Challenge: Marketing Tips

The ALS Ice Bucket Challenge has has raised $31.5 million dollars for the ALS Foundation since first becoming popular in June. And it’s a great cause everyone can quickly and easily participate in, while having fun. No doubt, marketers are looking upon this with envy. In the back of marketer’s minds, they’re all asking, “How can […]

Welcome Rochlin Settleman & Dobres, P.A.

Sparks! welcomes Rochlin Settleman & Dobres, P.A. We’re proud to be working for a great team of lawyers in Baltimore that really care for their clients. With over 50 years of combined legal experience, the lawyers at Rochlin Settleman & Dobres, P.A. is a seasoned team of lawyers, paralegals, medical review experts, law clerks and […]

Interview Time: Photography In Marketing [video]

In April, SPARKS! president Greg Pierce appeared on CBS Radio’s AHA Business Radio produced by Allan Hirsh Associates. Along with John and Mary Lou Coyle of Coyle Studios, Greg shared insight into the effective use of photography and video in online and traditional marketing strategies. To listen to the entire show broadcast, Click Here>>

Cause Marketing: Should I do It?

Cause marketing, by definition, is when a for-profit corporation partners with a non-profit organization and both benefit from this mutual partnership. This may take the form of partnering in a social cause or sponsorship, etc. But while this is all good and rewarding, what is the real goal of cause marketing? And how should your […]

Do Marketers Create Need?

Has the question, “Which came first, the chicken or the egg?” been settled? In my office, it’s not. I ask this, because as marketers, we’re always having to answer – especially to those who are skeptical about marketing – the following: Do marketers create the need? Or are we responding to a need?