Marketing Communications Blog | SPARKS! Baltimore Maryland

Why Internal Branding Must Be Done

So, you’ve created your marketing plan. You’ve decided on your brand essence and personality. You’ve decided on your strategy to get the attention of your target audience and how to turn them into loyal consumers. But something is missing. You look around your company and you say, “Ok, my external branding is fine, but what […]

Music, Marketing & Millennials

The following post was written by Stephen Fischel Finding a way to connect with Millennials is one of the hottest topics in marketing today. Many brands have used music to connect on an emotional level with this generation. Brands have found that music has the power to connect people.

Does Your Website Need A Redesign? 4 Questions To Ask

One of the biggest challenges many companies face today concerns the look of their website. What does their website convey about them? What first impression – positive or negative – will a potential customer get when he or she clicks on it? Is the website easily navigable and can consumers find the information they are […]

Marketing: Where Does the Morality Lie?

It’s the age-old question, “Which came first, the chicken or the egg?” In marketing, it goes, “Which came first, the consumer’s need or the desire created by the marketer?” Do marketers influence consumer behavior? Do they create an artificial need? Even if there is a need, are marketers right to play on that need or […]

How To Destroy Your Brand

As more allegations of corruption regarding FIFA’s awarding the 2022 World Cup to Qatar refuse to disappear, soccer’s international governing body remains adamant that nothing unethical has occurred, with the president, Sepp Blatter, even going so far as to accuse the British media and others of having “a racist and discriminatory agenda”, while continuing to […]

World Cup 2014 – A Marketer’s Dream

In a few days, FIFA’s World Cup 2014 will officially kick off in Brazil. Undoubtedly, this is the world’s largest sporting event. In 2010, when the event was held in South Africa, FIFA’s research showed that over 3.2 billion people watched live coverage for a minimum of one minute, viewership for each match was 188.4 million, […]