The potato, that simple vegetable that has become such a staple of our diet and which has many nutritional benefits, was a part in one of the greatest image makeover ever. After it was introduced to the European continent via Spain in the 16th century, it was looked upon with utter distaste.
Big Data: Why It's Not So Bad
Big data. The phrase brings to mind NSA. People being spied upon. Telephones and emails monitored. Big Brother. The movie Minority Report? But is it only that? Is big data used solely by governmental agencies for spying?
Who Are You? Your Brand Essence & Personality
Last week, we talked about using a SWOT analysis and developing your mission statement to help you establish your brand. The next step is to develop your brand essence and personality.
Establishing Your Brand
Brand. We can all agree it is the buzzword in society and culture. All celebrities and public figures – including politicians – strive to have a brand. Companies exist and grow because of the power of the brand. In business meetings, strategy planning, entrepreneurship classes, it’s all about the brand. It even comes up in job […]
Change Happens; Your Brand Should Not
People change. We know that one technological innovation today will be yesterday’s old news. The world is always in flux. Even your customers change. Does that mean your brand should change? Should you try to be everything to everyone?
Let’s Meet In Person – The Value of Face-to-Face Marketing
Information today is shared almost instantaneously. Email, Twitter, LinkedIn, Facebook and many other social media platforms, individuals, businesses and government agencies can get their messages or latest news out to their target audiences.
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