Marketing Communications Blog | SPARKS! Baltimore Maryland

What is Search Engine Optimization?

What is Search Engine Optimization (SEO)? Many organizations have invested in designing a beautiful website only to have it lost in the forest, er, Interwebs. So what is Search Engine Optimization and why is SEO important? Is Search Engine Optimization (SEO) important? If a website launches on the internet and nobody sees it does it […]

BBB & SPARKS! Present Digital Marketing Seminar

SPARKS! and the Better Business Bureau of Greater Maryland will be teaming up on Thursday, April 6th at 8.30 to present “Reaching Your Customers Online: A Digital Marketing Primer”. The event is part of BBB’s Trusted Advisor Series designed to provide business owners and their employees with current information about a variety of topics. To […]

What Is Digital Marketing?

So, to answer a question we often get at SPARKS! – “what exactly is digital marketing?” – here’s a quick-and-dirty summary of the key elements. Businesses and organizations must rely on some type of marketing in order to grow. Traditional tactics – advertising and trade shows, for example – are stalwarts and an important part […]

Cyber Threats are Real – Prepare Yourself

Global Tensions Present Cyber Threats Across The Internet The White House has recently released a statement warning US citizens of the threat of ‘malicious cyber activity’ in response the the war in Ukraine. Many of the recommendations are consistent with SPARKS!’ messaging over the years: Protect your accounts with secure passwords and multi-factor authentication. We […]

SPARKS! Celebrates World Social Media Day

Happy World Social Media Day! June 30th is a holiday that has been celebrated by social media users everywhere. While social media was once thought to be a tool used primarily by younger people, chances are it’s now a part of your life regardless of what demographic you fit into. While the number of social […]

Creating New Business During COVID-19

We don’t know about you, but we’re starting to have a hard time remembering what life was like before COVID-19. It’s been almost three months since our lives, both personal and professional, were upended by the virus. But you have to keep your business up and running, even during uncertain times like these. Here are […]