“Frontage Roads” (and – creatively – many are named just that) are those two-lane roads that flank the Interstate offering easy access to such Americana as…
Are there Blue Angels on your team?
Sometimes we get to do fun stuff here at SPARKS! On a recent boating trip to watch the Navy’s Blue Angels perform in Annapolis, I realized that the coordination and synchronization of these fearless flying warriors can be extrapolated as a metaphor for many elements of marketing our business. Not that we risk our lives […]
"Our next event will be three months ago last Friday"…
Don’t you just love looking at the Events or News section of a webpage and finding the latest news is actually the old news? Having a website is a lot like having a cold. Anyone can get one. Like a cold, you can ignore a website and it just gets worse and worse. Similarly, you […]
Stamps, newsletters, and dog polishers.
Stamps? We don’t need no stinking stamps!! If you spend more than $15 per month on postage for your newsletters and announcements you should really consider Email Marketing. For as little as $0.50 per day you can send out as many emails as you like each month to your customers, prospects, employees, and third cousins. […]
If websites are your ‘virtual storefront’…
…then always make sure that you sweep your stoop and take out the trash! It’s easy to forget to keep your website updated, however, this little oversight can often hurt clients and visitors who ‘drive-by’ your site. Which store would you rather visit – one with last month’s “SPECIALS” hanging in the window or one […]
Hello From SPARKS!
Welcome to the “The Launchpad”, the Business Ignition blog from SPARKS! Here, we’ll share ideas – some cohesive, some rambling – on how the latest web, media, and marketing solutions can help you grow your business. So sit back and enjoy the ride, and feel free to email or call with your thoughts and suggestions. Your […]
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