Well, that was quick. 2014 is already long gone. Here we are in 2015 and much of what seemed cutting edge is forgotten about. Like technology, marketing always seems to be changing, with new ideas and ways about reaching your target audience and getting the most effective ROI. While strategy or campaign may change, basic […]
Happy Thanksgiving!
We have so much to be thankful for. Sparks is thankful to all of our clients and partners. Happy Thanksgiving to all of you!
Traditional Marketing: Still Needed
It’s no surprise that mobile usage continues to rise in the U.S. More and more marketers are keen on this fact, and companies are investing more time and money into mobile ads, seeking to reach consumers. However, while mobile usage is expected to rise, and mobile marketing has become a necessary part of a company’s […]
We’re Busy at Sparks!
We’re busy here at Sparks! We love helping clients communicate who they are. We made more video with clients and we enjoyed ourselves immensely.
Flagging iPad Sales May Continue
Apple’s new iPad Pro promises to be the best iPad ever. With a 9.7 inch display screen, 2048×1536 resolution, 3.1 million pixels with 264 pixels per inch, and weighing only 0.96 pounds, and 6.1 mm thin, Apple expects their new iPad to take off. But did Apple just release a product that will not be in […]
Apple Watch: A New Artificial Need?
Well, Apple has done it again. Along with the unveiling of the new iPhone 6, the innovative company that has had such an immense impact in today’s world, also revealed the Apple watch. In an earlier blog, I asked if marketers create an artificial need, because as marketers, we’re always having to answer – especially […]
Does Your Website Need A Redesign? 4 Questions To Ask
One of the biggest challenges many companies face today concerns the look of their website. What does their website convey about them? What first impression – positive or negative – will a potential customer get when he or she clicks on it? Is the website easily navigable and can consumers find the information they are […]
WordPress 101
Businesses today are using various online channels to reach their clients. One of the most efficient methods is content marketing and blogging using the WordPress Platform. Where do you start? WordPress 101!
Why Your Business Should Be On Google+
Let’s start off with a quick vocab lesson for this blog… Google+ (G+) Google’s social networking platform. +1 This button is often found where the social media platforms are showcased on a website. If you give a website a +1, Google will share your endorsement with friends and contacts when they search. It’s similar to the […]