If a tree falls in the woods but nobody hears it, does it make a sound? The real question should be: if a website has great content and important information, but nobody finds it, does it make a difference? Most businesses realize the importance of timely, accurate, and interesting content for their website, but many […]
Are there Blue Angels on your team?
Sometimes we get to do fun stuff here at SPARKS! On a recent boating trip to watch the Navy’s Blue Angels perform in Annapolis, I realized that the coordination and synchronization of these fearless flying warriors can be extrapolated as a metaphor for many elements of marketing our business. Not that we risk our lives […]
