The ALS Ice Bucket Challenge has has raised $31.5 million dollars for the ALS Foundation since first becoming popular in June. And it’s a great cause everyone can quickly and easily participate in, while having fun. No doubt, marketers are looking upon this with envy. In the back of marketer’s minds, they’re all asking, “How can […]
Cause Marketing: Should I do It?
Cause marketing, by definition, is when a for-profit corporation partners with a non-profit organization and both benefit from this mutual partnership. This may take the form of partnering in a social cause or sponsorship, etc. But while this is all good and rewarding, what is the real goal of cause marketing? And how should your […]
Do Marketers Create Need?
Has the question, “Which came first, the chicken or the egg?” been settled? In my office, it’s not. I ask this, because as marketers, we’re always having to answer – especially to those who are skeptical about marketing – the following: Do marketers create the need? Or are we responding to a need?
Marketing: Where Does the Morality Lie?
It’s the age-old question, “Which came first, the chicken or the egg?” In marketing, it goes, “Which came first, the consumer’s need or the desire created by the marketer?” Do marketers influence consumer behavior? Do they create an artificial need? Even if there is a need, are marketers right to play on that need or […]
World Cup 2014 – A Marketer’s Dream
In a few days, FIFA’s World Cup 2014 will officially kick off in Brazil. Undoubtedly, this is the world’s largest sporting event. In 2010, when the event was held in South Africa, FIFA’s research showed that over 3.2 billion people watched live coverage for a minimum of one minute, viewership for each match was 188.4 million, […]
The Potato – the Greatest Image Makeover
The potato, that simple vegetable that has become such a staple of our diet and which has many nutritional benefits, was a part in one of the greatest image makeover ever. After it was introduced to the European continent via Spain in the 16th century, it was looked upon with utter distaste.
Let’s Meet In Person – The Value of Face-to-Face Marketing
Information today is shared almost instantaneously. Email, Twitter, LinkedIn, Facebook and many other social media platforms, individuals, businesses and government agencies can get their messages or latest news out to their target audiences.
