What some of the best brands like Nike can teach us. Successful branding seeks to create a unique image in the customer’s mind and that stands out from competitors. More than that, though, a brand is an honest promise. When we buy something, we’re expecting it to fulfill our expectations. However, brands must first catch […]
Micro-Moments Are All Marketers Have
Micro-Moments are all marketers have to capture their audience. https://youtu.be/GtQJEpHzFRw As mobile marketing, and marketing in general, continues to change as fast as the speed of light, it seems, marketers are constantly challenged with how to capture their target audience’s attention. According to Google, mobile has seen an increase by 20% on the past year […]
Mobile Marketing Isn’t Only About Mobile
Mobile marketing must engage the customer. As mobile usage continues to increase, more and more brands are looking to utilize mobile marketing to its fullest effect. Without a doubt, mobile marketing must be a part of any company’s marketing strategy. Back in April, Pew Research showed that “64% of American adults now own a smartphone of some […]
Google Now Good for Brands
Google Now on Tap Brings Instant Answers Well, Google has done it again. The search engine behemoth that seemingly has all the answers for every search now allows instantaneous answers to your search. Searching with Google has always been easy, but with Google Now, it is easier to get the information you want. As Darren […]
Questions To Ask Before Doing Mobile Marketing
Mobile is getting bigger, but ask these questions first. Mobile is only getting bigger. As I wrote in a previous post, we’re doing almost everything on mobile, with statistics showing that mobile-only internet usage has surpassed desktop-only usage. It’s expected that all businesses should have a mobile-friendly website. Just as you would ask questions prior […]
Mobile-Only Internet Usage Surpass Desktop Usage
Number of mobile-only internet users outnumber desktop-only users. In the U.S., mobile usage continues to show how ubiquitous it is, and how dependable on it we have become. According to a report by comScore, in March of this year, the number of mobile-only internet users outnumbered desktop-only users. We’re doing almost everything on mobile. As I […]
Millennials Use Mobile to Plan Travel
On-the-go millennials use mobile for travel plans. As we have all seen, mobile phones are perfect for today’s busy person-on-the-go. They allow us to purchase things as we go along, make reservations, check and answer e-mail, make a doctor’s appointment, and a whole host of other activities. And while every mobile user in almost every […]
E-mail Marketing is Social
E-mail marketing complements social media When we say social media marketing, we tend to think of all of the social media platforms that are available – Facebook, Google+, LinkedIn, Pinterest, Instagram, and the numerous others that have populating the social media universe. There is, however, another form of social media that has been around before Facebook […]
Social Media Use Amongst Politicians
Social media the best way for presidential candidates to announce their campaigns? In today’s social media saturated age, as more politicians announce their presidential candidacies to officially begin their campaigns, it would be easy to think that platforms such as Facebook, Twitter and others would replace the traditional speeches. However, speeches are still the preferred […]
New Findings on U.S. Smartphone Use
Mobile is huge. Old news, yes, but there are new findings on U.S. smartphone use. Even though millions of Americans use smartphones for daily activities such as reservations, shopping, entertainment, and more, the term “going online” still brings to mind the image of someone at a desktop (or these days, maybe an iPad). However, according […]
