Is your website mobile-friendly? Not just, how does it look on a mobile phone, but is it being ranked by Google as being mobile-friendly? Beginning on April 21, Google will be using mobile-friendliness as a ranking signal. According to their the official Google Webmaster Central Blog, “This change will affect mobile searches in all languages worldwide […]
Questions To Ask Before Doing Mobile Marketing
As smartphones are creating more and more opportunities for businesses to reach their potential customers, mobile marketing is growing ever more rapidly. It is almost impossible to omit mobile marketing from any company’s marketing plan and strategy. However, as you contemplate your mobile marketing strategy, before investing valuable money into a mobile marketing strategy, there […]
Big Data and the Creatives
These days, big data is heavily depended upon by marketers. Without it, they would not know how plan and execute strategic campaigns. In a previous post, I wrote about how big data is used by companies, the government, non-profits and other organizations to reach their target audiences. It’s not Minority Report. Without big data, or any […]
How Social Media Shapes Consumer Behavior
Social media marketing is a powerful tool in today’s digital age. Companies know they cannot survive without it. Whether it be Facebook, Twitter, LinkedIn, Pinterest, Instagram, etc., and whether it is B2B marketing or B2C, or a company just wanting to establish its brand, social media is vital. We know it influences consumers.
More Questions To Ask When Redoing Your Website
In a previous post, I wrote about four questions all companies should ask themselves when redoing their website – 1. Is the website old or outdated? 2. Can consumers find the information they want, and quickly? 3. Is your website easily navigable? and 4. Is your website mobile friendly? There are more questions, however, to ask […]
Challenges Facing Mobile Marketing
In a Pew Research Center study, 90% of American adults have a cell phone. For marketers, this is great news. We all know about, and continue to see the rise in mobile use for everything from shopping, to making restaurant or travel reservations, to communicating with one’s doctor, as well as myriad other uses. While […]
