Earthquakes in Maryland? Hurricanes in Baltimore? What next – locusts and frogs? While we are pleased to say that all of our clients’ sites and services remained up-and-running through the recent weather-related interruptions, our good ol’ phone and internet was off at SPARKS! headquarters as a result of Irene’s unwelcome visit. Alas, all is back […]
Make That "Call To ACTION"
Call To Action – a website essential! In the world of websites, a call to action refers to a desired action (or actions) by the website viewer: call, buy now, register for a newsletter, subscribe, or donate, as examples. Well-designed calls to action can lend focus to a website, help direct viewers’ attention, and measure […]
"Our next event will be three months ago last Friday"…
Don’t you just love looking at the Events or News section of a webpage and finding the latest news is actually the old news? Having a website is a lot like having a cold. Anyone can get one. Like a cold, you can ignore a website and it just gets worse and worse. Similarly, you […]
If websites are your ‘virtual storefront’…
…then always make sure that you sweep your stoop and take out the trash! It’s easy to forget to keep your website updated, however, this little oversight can often hurt clients and visitors who ‘drive-by’ your site. Which store would you rather visit – one with last month’s “SPECIALS” hanging in the window or one […]
