Think social media is exclusively for millennials? Think again. More seniors than ever are using platforms like Facebook for a variety of reasons, and that number is only going to rise in the coming years. Love it or hate it, social media has never been more essential to daily life. Want to keep in touch […]
Social Media isn’t About Social Media
Social media is about a relationship with your customer. Social media is a vital part of every company’s marketing campaign. Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, and many other social media platforms must be considered when a company wants to reach its target audience. These are necessary and to ignore them, you do so at your company’s […]
Facebook Video Creeping Up On YouTube
Facebook video threatens to overtake YouTube. One of the biggest trends in content marketing this year is video. For years, YouTube has been the undisputed king of video and marketers have always automatically navigated to posting videos on its website. And while YouTube is still the number one for video viewing and sharing, Facebook is […]
Social Media Use Amongst Politicians
Social media the best way for presidential candidates to announce their campaigns? In today’s social media saturated age, as more politicians announce their presidential candidacies to officially begin their campaigns, it would be easy to think that platforms such as Facebook, Twitter and others would replace the traditional speeches. However, speeches are still the preferred […]
Teens Still Use Facebook
Almost three-quarters of teens still use Facebook Each day, another new survey comes out about teens’ use of social media. Recently, conventional wisdom thought that teenagers were abandoning Facebook and switching to other social media platforms such as Pinterest, Instagram and others on which their parents were not present. However, according to a new survey […]
How Social Media Shapes Consumer Behavior
Social media marketing is a powerful tool in today’s digital age. Companies know they cannot survive without it. Whether it be Facebook, Twitter, LinkedIn, Pinterest, Instagram, etc., and whether it is B2B marketing or B2C, or a company just wanting to establish its brand, social media is vital. We know it influences consumers.
Pew Research Social Media Findings
Social media is an ever-present in daily life. Most of us have an account on one or more of the platforms of either Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google+ or another one. But which social media platform’s users are most engaged? Pew Research found out.
Here's How To Write Your Social Media Policy
Your social media policy might seem like another legal document you do not want to have to deal with, yet you know it is essential for you, your employees and your company as a whole – it protects your brand – as well as helping you maintain good relationships with the public.
What's In Your Social Media Policy?
Your social media policy will be one of the most important documents your company will have. It is a living document that can be updated regularly, since social media changes rapidly. Time and again, we’ve seen many social media channels come to the fore one day, then quickly disappear in a short period of time. […]
Who Are The Stakeholders in Your Social Media Policy?
We at Sparks continue to reflect on the social media session we recently had with Dena Lorenzi. One of the important things we learned was who the stakeholders in a social media policy are. Knowing who your stakeholders are will help you craft your social media policy, so that it will be very effective and will […]
