SPARKS! and the Better Business Bureau of Greater Maryland will be teaming up on Thursday, April 20th at 8.30 AM to present “Search Engine Optimization: Simple Strategies to Improve Web Performance“. The event is part of BBB’s Trusted Advisor Series designed to provide business owners and their employees with current information about a variety of […]
What Is Digital Marketing?
So, to answer a question we often get at SPARKS! – “what exactly is digital marketing?” – here’s a quick-and-dirty summary of the key elements. Businesses and organizations must rely on some type of marketing in order to grow. Traditional tactics – advertising and trade shows, for example – are stalwarts and an important part […]
SPARKS! Presenting at RESONATE: A Marketing Colloquium on Sept 26th
Discover Marketing Strategies That Work Ready to take a deep dive into the world of marketing? Join experts from all areas of digital marketing and our own SPARKS! President Greg Pierce on Thursday, September 26 at the Loyola Graduate Center in Lutherville-Timonium, MD. Greg will share insights on social media marketing advertising strategies that will […]
Privacy Changes Coming to Facebook
Are you one of the 1 in 4 Americans who have deleted the Facebook app from your phone? Are privacy concerns the reason you pulled the trigger? If so, the social media platform is taking steps to try and win you back. Facebook CEO Mark Zuckerberg announced plans to make the most popular social media […]
Social Seniors
Think social media is exclusively for millennials? Think again. More seniors than ever are using platforms like Facebook for a variety of reasons, and that number is only going to rise in the coming years. Love it or hate it, social media has never been more essential to daily life. Want to keep in touch […]
Google+ to Begin Deleting Accounts and Pages on April 2
It’s been anticipated for months, but now Google has announced an official date for the shutdown of Google+. On April 2, users of the consumer version of the platform will lose access to their accounts and pages. Starting February 4, users will no longer be able to create new Google+ profiles, pages, communities, or events. […]
Social Media isn’t About Social Media
Social media is about a relationship with your customer. Social media is a vital part of every company’s marketing campaign. Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, and many other social media platforms must be considered when a company wants to reach its target audience. These are necessary and to ignore them, you do so at your company’s […]
Facebook Video Creeping Up On YouTube
Facebook video threatens to overtake YouTube. One of the biggest trends in content marketing this year is video. For years, YouTube has been the undisputed king of video and marketers have always automatically navigated to posting videos on its website. And while YouTube is still the number one for video viewing and sharing, Facebook is […]
Social Media Use Amongst Politicians
Social media the best way for presidential candidates to announce their campaigns? In today’s social media saturated age, as more politicians announce their presidential candidacies to officially begin their campaigns, it would be easy to think that platforms such as Facebook, Twitter and others would replace the traditional speeches. However, speeches are still the preferred […]
Teens Still Use Facebook
Almost three-quarters of teens still use Facebook Each day, another new survey comes out about teens’ use of social media. Recently, conventional wisdom thought that teenagers were abandoning Facebook and switching to other social media platforms such as Pinterest, Instagram and others on which their parents were not present. However, according to a new survey […]
