Remember the 4 p’s of marketing – product, place, promotion, price? They’re still important as you plan your social media strategy. We all know that social media is a vital part of every company’s marketing campaign. There is no argument about the necessity of these outlets and the great benefits they can bring. However, social […]
Social Media Marketing Tips from Dena Lorenzi
Dena Lorenzi, Owner & President of Faith in Fashion, describes herself as someone who “thrives on complex challenges.” As a sought-after social media marketing consultant and thought leader, she certainly knows her way through its complex world. Dena has worked with many companies in a variety of industries from retailers to services firms and start-ups, conceptualizing and launching traditional and […]
How Social Media Shapes Consumer Behavior
Social media marketing is a powerful tool in today’s digital age. Companies know they cannot survive without it. Whether it be Facebook, Twitter, LinkedIn, Pinterest, Instagram, etc., and whether it is B2B marketing or B2C, or a company just wanting to establish its brand, social media is vital. We know it influences consumers.
Pew Research Social Media Findings
Social media is an ever-present in daily life. Most of us have an account on one or more of the platforms of either Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google+ or another one. But which social media platform’s users are most engaged? Pew Research found out.
Here's How To Write Your Social Media Policy
Your social media policy might seem like another legal document you do not want to have to deal with, yet you know it is essential for you, your employees and your company as a whole – it protects your brand – as well as helping you maintain good relationships with the public.
What's In Your Social Media Policy?
Your social media policy will be one of the most important documents your company will have. It is a living document that can be updated regularly, since social media changes rapidly. Time and again, we’ve seen many social media channels come to the fore one day, then quickly disappear in a short period of time. […]
Who Are The Stakeholders in Your Social Media Policy?
We at Sparks continue to reflect on the social media session we recently had with Dena Lorenzi. One of the important things we learned was who the stakeholders in a social media policy are. Knowing who your stakeholders are will help you craft your social media policy, so that it will be very effective and will […]
Why You Should Have A Social Media Policy
It goes without saying that social media changes rapidly, something that was new on Tuesday could be considered ancient on Wednesday. It is a fast-moving machine. These days, almost any company that wants to reach its target audience engages in social media – Facebook, Google+, LinkedIn, Twitter, Instagram, Pinterest, etc. However, many companies appear to […]
Social Media Is Not Everything
We all know that social media is a vital part of every company’s marketing campaign. Without Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, and any of the other social media platforms out there, companies will not be able to reach their target audience and interact with them. There is no argument about the necessity of these […]
